The core principle of TORTOISE Jeans is SUSTAINABILITY through a concentrated focus on REVOLUTIONIZING the most environmentally harmful, but essential, step in the larger process of making jeans – THE WASH. By replacing traditional wash methods with our exclusive, patent # 61698554, eco wash techniques conducted at our wholly-owned Los Angeles Facility, we are able to eliminate the use of harmful chemicals and recycle the little water used in the process.
NAME TORTOISE Jeans is a new designer denim
men’s brand that will debut Fall 2013. The brand name draws inspiration from and embodies the
tangible ecological and symbolic qualities of the namesake creature. TORTOISE
Jeans approaches denim manufacturing with the perspective that its not just
about an accelerated sprint to an end result, it’s about the process and the
(sometimes slow) journey we take.
FOUNDERS Lukus Eichmann brings his background of fashion
and entrepreneurship to TORTOISE Jeans. Lukus has launched premium denim and
contemporary brands that have sold at some of the finest retailers in the world
and has been personally profiled in top publications, including the New York
Times, Vogue, French Vouge and Entrepreneur Magazine. Kevin Youn has spent over 20 years pursuing the the best methods to launder denim. After spending 12 years at Koos Manufacturing, including spearheading the wash development for AG jeans, Kevin moved on to consult and manufacture commercial laundry solutions for wash facilities worldwide.
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